Enrichment Depot – Profiting on the Net

Posted by Ethan Lyon

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

For a long time I’ve been pulling an RSS feed from Twitter for the query: “guest post” OR “guest author” [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs — most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.

Although having an RSS feed was a bit more efficient than performing a Twitter search every day, it was boring, time consuming and I just really didn’t like doing it. Things you don’t like, don’t last.

So, I made a tool that does all the heavy lifting. This tool pulls the same RSS feed that I had in my Google Reader into Google Docs, finds all of the t.co URLs, enlarges them, eliminates duplicates based on domain, and presents them in a nice package.

Because it has helped me tremendously, I thought it could also help out other agency SEOs and small business marketers / owners.

How to use it

1. Go to http://ow.ly/8x9gF.

2. Make a copy of the sheet.

3. Type a one word topic that most describes your client / niche in cell B1.

You’ve likely chosen a topic too narrow if you’re seeing an error.

4. You’ll notice a bunch of t.co links populating cell A2. Wait five seconds (I know, tough, right?) and they will change into unique URLs.

5. Copy 5-6 URLs:

6. Paste them into Ontolo’s Link Reviewer: http://ontolo.com/link-building-url-reviewer

7. Click “Review URLs” and watch all of the URLs open in new tabs in your browser:

8. When you find a viable linking opportunity, paste the URL in column D:

9. Because no one expects you to remember all of the linking prospects in column D, it will tell you if there’s a duplicate in column F:

10. Now, add your link prospect’s contact info in column G.

11. Go to your calendar, create an event about an hour after you wake up that says, “Find Guest Posts Via Twitter” and add this link: http://ow.ly/8x9gF in the event. Set it to repeat every Monday, Wednesday and Friday.

12. Lastly, perform outreach. Use John Doherty's Twitter outreach article as a base and start building links!

Parting Remarks

Because the guest post opportunities are curated by Twitter users, it could pick up posts that might not explicitly say guest post in the title or even in the body of the article, yet be a guest post. So it should help you uncover some gems that you might not find via Google.

Next Versions

In next versions, expect to see Google Blog Search, multiple queries and URL analysis. That’s what I had in mind but I’d love to hear what you would like to see in the next version of this tool.

Thanks for taking the time to read this post / watch the video and hopefully you can benefit as much as I have. Looking forward to your thoughts!

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Tags: @Twitter, find, Guest, Links, Post, Them, Tool, Want

The seventeenth issue of FeedFront Magazine is out, so we’re on to issue 18.

The next issue of FeedFront will be coming out in May 2012, and the deadline for article proposals for issue 18 of FeedFront is February 22, 2012.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal industry experience.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere. We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal by February 22, 2012 on whether the article ideas are accepted or denied.

Affiliate Marketing Blog

Tags: Contribute, FeedFront, Issue, Magazine, Want

Here’s a little strategic exercise that I think is well worth doing as we approach the beginning of a new year. Ask this question:

What do you want your readers to do?

There are numerous levels you can ask this question on. Let’s explore one now (I’ll do another tomorrow).

What do you want new visitors to do?

What’s the number one thing you want a new visitor on your site to do?

The answer to this question will vary depending upon how you define success for your blog, what your goals are, and depending even upon your business model.

In most cases, I tend to advise bloggers to focus attention for this first visit upon hooking the user into your site in some way (subscribing, joining, following, friending, etc).

The thinking behind this is simple: if you don’t hook a new reader in, they’ll be gone and unlikely to return after they’ve read the post that they landed on.

The key with hooking readers is to find out what technologies and media those you’re attempting to reach are familiar with. Then, call them strongly to connect with you using those methods.

But there are, of course, other valid conversion goals for new visitors.

If your blog is less about getting repeat visitors, you might actually be more interested in getting people to buy a product, click an ad, donate, retweet a post … or achieve some other goal.

For example, on my first photography site (a camera review site which is no longer active), I wasn’t as interested in getting people to keep coming back as they were their with the intent of researching cameras (and once they’d bought one, they weren’t likely to return even if they had subscribed, as their need was met). So I was much more focused upon trying to monetize their first visit by getting them to click an ad or buy a product via my affiliate links.

As a result, there weren’t too many strong calls to subscribe. Instead, ads were prominent and calls to buy cameras in reviews via affiliate links were also strong.

There is no wrong or right answer to this question. However, knowing what you’re attempting to get first time visitors to your blog to do is important. Otherwise, they’re likely to blow in and blow out again.

The answer to this question should inform your blog’s design, and what calls to action you place in key hot spots on your blog (the places people look).

What do you want your first-time reader to do?

Stay tuned tomorrow! Tomorrow we’ll explore this same question on a deeper and more powerful level, as we ask what you want repeat readers to do after they’ve subscribed.

Originally at: Blog Tips at ProBlogger

What Do You Want Your First-time Reader to Do?

ProBlogger Blog Tips

Tags: Firsttime, Reader, Want

Posted by Megan Singley

You know that corner sandwich shop that you love so much because they'll make you the exact sandwich you crave? Yea, so this is kinda like that… well, but not. Here at SEOmoz we think a lot about how we can not only come out with new features, but also improve existing tools so our members can get the most value out of PRO.  As a part of the help team, I can’t stress enough how much we crave feedback from our users, so we thought we’d take this opportunity to get your two cents.  Please take a moment to fill out the survey below and help make our Rank Tracker that perfect sandwich.

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SEOmoz Daily SEO Blog

Tags: Ideal, Know, Like, look, Rank, Tracker, Want

This guest post is by Matt Long of LandLopers.com.

People are attracted to travel blogging for a lot of reasons.

For some, they are doing a year-long trip and simply want an easy way to keep in touch with friends and family. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus.

Image is author's own

While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. After all, many of us operate our travel blog just like any other blog: it’s a business and the relationships we make with industry are not just important, they’re vital.

Before seeking out opportunities though, bloggers should keep in mind the following key points.

1. Don’t take advantage

There is a fairly low barrier to entry to become a blogger. For little or no money, just about anyone can hang out their blog shingle and announce to the world that they are now A Blogger.

Yet for many people, particularly those in the travel PR and marketing worlds, this is a new and slightly frightening universe. Visions of bad TripAdvisor reviews fill their thoughts and they fear any bad press on web sites that can spread virally.

The blogger’s ability to write online and share information with people around the planet gives us power, and we must be mindful of that and not take advantage.

Don’t bully people into giving you things for free. Most destinations and large PR companies will see through this, but not so local sites of interest. For example, let’s imagine Sally Smith has a travel blog that attracts ten unique readers a month, mostly her family members. But she is a travel blogger! She has power!

With this power she decides that when she visits Bangkok, she will ask museums and tourist sites around the city to give her free access in exchange for a review on her blog.These organizations have no idea that she only has ten readers a month and would never think to ask. Instead they see the title Travel Blogger and get scared. The result is that Sally saves a lot of money and the destination gets nothing in return.

It’s easy to be attracted to the bright lights of travel blogging, but just like any other niche blog, it takes a lot of work and perseverance to be successful. Part of that success lies in not taking advantage of current and future partners. Ultimately, it’s all about providing great content for our readers, but first you need to make sure you have enough readers to make it worthwhile for others to work with you.

2. It’s not me, me, me—it’s them, them, them

Whether a country-specific tourism board, or a PR firm representing a client, wants to work with you, your must remember that these organizations have one goal in mind: to promote their destination or property and get more people to visit. Period. The End. Fin. This fact has to be kept in mind from pitch to post-trip blog posts, or mistakes will happen.

It’s up to the blogger to make sure that the trips or products make sense to their readers. The PR people pitching to you may not always have a strong grasp on what your site is all about, but you certainly do.

Similarly, bloggers must not lose sight of the focus of the trip, because there always is one.  If a hotel invites you to visit their property in a fantastic locale, it may be tempting to write heavily about the locale, but that wasn’t the point of your trip. The hotel invited you down to write about them. It’s of course possible to marry the two, to describe the great activities found in the area if you stay at John Doe’s Hotel.

But at no point during your partnership can you forget that this is a business relationship with specific returns on investment expected.

3. Understand expectations

Before agreeing to anything, whether it be a travel product review or a trip to New Zealand, both parties must ensure that they understand each other’s expectations.

This is the time to be frank and honest. Let them know that you aren’t interested in running advertorials and will be fair and honest in your blog writing. Most destinations love this; it adds credibility to the coverage. However, some who are new to the social media world may be surprised at first, so it’s better to make it clear from the beginning.

Also be sure to ask if they expect Twitter, Google+ and Facebook coverage in addition to blog posts, and how many posts they are expecting. It’s equally important to ask about anything in particular they want to have highlighted. On a trip to a specific country, the tourist board asked that I investigate the culinary side to the destination, as it sometimes gets overlooked. Doing so didn’t threaten my integrity as a writer, it just gave me better focus and made sure I covered the areas my sponsor wanted me to cover.

4. Be honest

Honesty is important with any relationship, but especially so when it comes to travel PR. If you are a budget travel blogger and are approached by a high-end resort property, don’t say yes to their invitation to visit! Kindly let them know that you probably aren’t the best match for them.

Travel bloggers of course need to take care of themselves first, but we also have to safeguard the integrity of the community as a whole. If you promise something you can’t deliver, it makes every travel blogger look bad.

Similarly, be honest with your readers. Don’t hide the fact that you’re going on a press trip, highlight it—promote it! You’ll find that readers really enjoy the concept of traveling along with you as you travel, so don’t shy away from it. Weave into your narrative the fact that you’re going on a sponsored trip and explain why. Tell your readers how it will benefit them and you’ll not only keep readers, you’ll gain many new ones.

Travel blogging is a niche market that is still learning the nuances of the mainstream travel industry, and vice versa. But through smart and productive relationships, both blogger and PR pros can only flourish in this brave new world of travel promotion.

Matt Long, travel writer, blogger, photographer and world traveler is the Editor-in-Chief of LandLopers.com, a top travel blogthat caters to the “normal” traveler who wants to get out there and experience the best the world has to offer.

Originally at: Blog Tips at ProBlogger

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger Blog Tips

Tags: Bloggers, Four, Industry, Tips, Travel, Want, Work

This week in review covers what women want in a dating ad, how to get your hands on an Adsense guide, affiliates who do everything right and much more!

• “Attention: Plentyoffish Dating Affiliates“ – Finch is going to start writing premium posts every month. What does that mean for you? It means you can grab a pack of posts that will help you rock various types of Internet marketing. Check out this post for full details.
• “5 Gadgets Every Affiliate Marketer Needs to Have“ – You still have a regular desk chair? And only one monitor? Is that an LG Rumor? You need to consult this list of must-have gadgets for affiliates immediately. You’re missing out, my friend!
• “Are You Earning Massive Profits? Part 2“ – If not, this massive list of tips is calling your name. It’s almost guaranteed that you are not already capitalizing on all of these tips. This post will help you kick your marketing into gear.
• “What Women Want? Affiliate Marketing Dating Tips“ – There are 101 posts about creating the perfect dating ad for men. So, what’s missing? A post about creating the perfect dating ad for women. It’s time to step up your game (affiliate and otherwise).
• “When Affiliates Do Everything Right and Fail“ – Often, affiliates are their own biggest roadblock. Maybe they think they’re working harder than they really are or maybe they’re jumping from offer to offer too quickly. Whatever the case, this post can help.
• “SEO Unpredictability“ – Some people would have you think that SEO is straightforward and easy to manage. AdHustler has a wake up call for those people! SEO is not predictable. More often than not, you get results you weren’t expecting.
• “Make Money with Google Adsense Guide“ – Adsense is usually discovered a couple months before AdWords. Before you forget all about Adsense, check out this guide. You could be making big bucks from Adsense, and these resources will help you do just that.

© JonathanVolk.com – A Blog about Making Money Online, 2011.

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Tags: AdSense, review, Want, week, Women

I don’t typically conduct interviews for my affiliate marketing blog, but I want to interview somebody about their latest affiliate marketing project, site, launch, etc.

The subject of the interview will be the highest bidder in a charity auction that benefits Travis County Emergency Service District No.6, who courageously fought the central Texas wildfires of September 2011.

The winner of the auctions will pay directly to these heroes via PayPal on their site at http://ltfr.org.

Not only will the interview be posted to my blog, but it will also be syndicated to a handful of other sites I manage, including FeedFront.com.

The interview will also be promoted in my weekly newsletter, as well as to my Twitter followers and Facebook friends.

I will include a link back to your site, and a photo of you in the interview.

Bid now for the interview on the Affiliate Tip blog.

Affiliate Marketing Blog

Tags: About, Affiliate, Interview, marketing, Want

This guest post is by Peter G. James Sinclair of Motivational Memo.

Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years.

During that time I have seen the good, the bad and the ugly in web design, and now that I have entered the blogging industry I continue to see the same mistakes being made by many bloggers.

So use this quick checklist to analyze your own blog.

1. How well is your blog structured?

• Have you clearly identified your audience?
• What’s in it for the client when they come to your blog?
• Do you have a call to action?
• Is your blog outstanding? What do you do differently from others?
• Do you sell the right things—most profitable and easiest to deliver?
• What are the best things you are doing in your niche?
• Have you a clear purpose for each web page?
• What action do you want your visitors to take?
• Do you provide quality information?
• Are you building a list?
• Are you selling a product or service?
• Are you gathering referrals?
• Are you building a relationship with your readers?
• Have you built credibility and authority in your niche?
• Have you promoted your success through a Press, Awards, or Featured-in page?
• Do you realize that you are building an asset that you can sell?
• Do you know that you need more than one website if you want to make money from blogging?

2. How good is your written copy?

• Do you write headlines that are benefit driven?
• Does your writing stand out amongst the crowd?
• Do you provide proof either through testimonials, comments, featured articles, endorsements, and statistics—in text, audio, and video format?
• Is your call to action clear?
• Does your offer provide great value?
• Does every page have a benefit-laden headline?
• Do you demonstrate how you stand out in your niche?
• Do you use proof of claims you make about products/services?
• Do you provide one call to action with clear instructions per web page above the fold?
• Do you make no-brainer offers even for opt-in?
• Are you enthusiastic without hype, but rather provide enthusiasm with substance?
• Do you write the way you speak?
• Do you avoid jargon?
• Do you use a double-readership path—provide headlines and sub headlines that make it easy for readers to skim your piece before reading the entire article?

3. How descriptive is your domain name?

• Is your domain name clever, quirky, or meaningless?
• Have you used your business name, unless you are well known?
• Have you used your personal name, unless you are well recognized?
• Have you used a .net where there’s a .com site available?
• Have you used the Google Keyword tool to identify some of the keywords people are searching for on the Internet in your niche?
• Have you chosen a domain name that grabs your attention through clear communication?

4. How professional is your layout and formatting of graphics?

• Do you use white writing on black or colored background that makes it hard for people to read?
• Do you have a cluttered or confusing layout?
• Is your top banner large or complex and slow to load?
• Do you use big blocks of text?
• Do you write text in all-capitals?
• Do you provide captions (where appropriate) on photos that are keyword rich and benefit-driven?
• Do you use too many fonts, colors, and sizes?
• Is your blog quick to load?
• Do you have a clean, simple, narrow banner at the top of your blog that creates the right feeling on your site?
• Do you break up text with sub headings, bullet points, and photos?
• Do you have a white background and use colored headlines and black text?

5. How easy is it for your potential customers to buy?

For blogs to make money, there is usually an attached web page that will promote products, courses, etc. So you might need to analyze these pages as well.

• Do you provide an obvious way to buy online?
• Do you use a secure payment processor?
• Do you provide a number of ways for people to purchase—credit card, ClickBank, PayPal, or even for some an printable form, depending on your demographics?
• Do you provide a money-back guarantee?
• Do you allow for payments in customers’ local currencies?
• Is your offer obvious, providing clear instruction for buying above the fold?
• Do you use a recognized payment processer?

6. Are your visitor details being collected?

• Is your opt-in above the fold?
• Do you provide an incentive for visitors to provide their name and email?
• Do you ask for too much information?
• Do you have our opt-in on your sales pages, and did you know that if you do this you could reduce sales by up to 75%?
• Do you communicate regularly with those who opt-in to your blog or newsletter, and did you know that responsiveness will halve after each three months of no communication?
• Do you get at least a 25% opt-in result?
• Do you offer something customers desperately want in return for their name and email?
• Do you make it easy and obvious to opt in above the fold—a single opt in requiring minimal details?
• Do you use an automated way to follow up?
• Do you make offers to your list—your own products/services or others in return for an affiliate commission?
• Do you give twice as much as you ask by providing good value?

7. How well are you marketing your blog?

• Do you believe in the concept of “build it and they will come”?
• Do you only using one or two marketing methods?
• Do you only use online-to-online marketing?
• Do you outsource the marketing or manage the outsourcing properly?
• Do you test, monitor, and fine-tune?
• Do you use out of date marketing methods or only use the latest craze in marketing?
• Do you use multiple marketing methods—free and paid, tried and tested, and new?
• Do you use offline-to-online marketing?
• Do you understand your marketing strategy well enough to train others to help you?
• Do you collect stats on results weekly, or per campaign?
• Are you marketing to your existing list—email, social media, sms, hard mail, etc.?
• Do you use SEO, Google Adwords, Google Places?
• Do you use paid traffic, Facebook PPC, banner ads?
• Do you build or buy lists in your niche or even pursue joint ventures?
• Have you ever thought of buying an offline list and developing an online list?
• Do you write guest articles for other blogs in your niche and even other niches?
• Do you submit articles to directories?
• Have you used offline free publicity?
• Do you seek out referrals?
• Do you interact regularly through social media—Facebook, Twitter, YouTube, LinkedIn?
• Do you run competitions?
• Do you give things away to your database?
• Do you conduct surveys?
• Do you partner with online thought leaders in your niche?
• Do you help your readers to engage one with another?

So there you have it. Tick off all the things that you are doing well, and then begin to implement all the things that you could do better. You will be amazed at the results.

Peter G. James Sinclair is in the ‘heart to heart’ resuscitation business and inspires, motivates and equips others to be all that they’ve been created to become. Receive your free copy of his latest eBook Personal Success Blueprint at http://www.selfdevelopmentmastermind.com and add him on Twitter @PeterGJSinclair—today!

Originally at: Blog Tips at ProBlogger

7-point Checklist For Bloggers Who Want to Create a Profitable Blog

ProBlogger Blog Tips

Tags: 7point, Blog, Bloggers, Checklist, Create, Profitable, Want

Using social media as part of our business strategy requires us to change our expectation about tools like Facebook, Twitter, and LinkedIn. Today I’ll focus on making social media serve a critical goal: generating leads and sales. To start; let’s try acting on your instincts more often.

You Already Have the Answers

What if social media is not a game changer? What if social media marketing was a potential game enhancer that you can figure out on your own, maybe even better than the experts? Even more radical, what if you already have the ability to stretch each social media budget dollar farther? Like IBM’s Mike Moran preaches in his book, you simply need to Do it Wrong Quickly and be fearless learners, trusting and acting on your instincts.

Let’s start with a look at real estate. In the early 1990s, the web was posed to make Realtors obsolete. Remember disintermediation? The middle man no longer fit in the middle. It was all coming to an end. Now, Trulia.com and Zillow.com are still around, but so are Realtors.  As it turns out, data provided to home buyers isn’t terribly valuable by itself. People who can interpret that data are valuable.

In real estate, opinion and knowledge sharing on the web ( e.g., the wisdom of crowds) is helpful, but not always trusted or valued. Buyers and sellers still appreciate working with the knowledgeable, credentialed people of the industry, Realtors. After all the hype and spin, trust and critical thinking matters more to people. Who’dathunk?

Think about it this way: Realtors clearly have the social business know-how. Consider their historic expertise in facilitating conversations that lead to consumer trust. In this light, Realtors simply need to learn how to best choose and apply an array of new digital marketing tools.

Jeff Turner of Zeek Interactive says it best:

“[Realtors] may have strong positions in numerous social media sites, but they have one or a small number of hubs around which all of their social media efforts revolve.”

Realtors are in the ideal power position for leveraging social media, perhaps more than any other business industry. Realtors aren’t blogging about blogging. They’re not tools of the shiny new tools. They’re social commerce experts.

In a true, non-tech social context, who better to apply marketing constructs within budding social media than Realtors? They already have proven (effective) strategies that power the tactics. They have the social business skills needed to succeed.  In many ways, Realtors should be schooling digital experts when it comes to creating more profits using social media technologies.

How is your business any different?

Ethical Bribes Work

What sells better: awareness or a quality experience?  Think about your own experience with brands, products, and services.

Consider the last a vacation timeshare marketer offered you the ethical bribe of a free vacation. These marketers have used free vacations to lure the most likely prospects for years. Then they engage customers in real time, but they go far beyond simple engagement. They assess prospects one-on-one to understand where the customer is at in the purchase process and then set the hook with clever sales techniques.

With the web and social media, we have new opportunities, but not under revolutionary terms. Nearly everyone can replicate this model, not just supposed experts.  Why? Because we already have marketing expertise and NOT because everyone has access to social media!

We need to pick the best tools to earn customers’ participation. Jeff Turner reminds us that we don’t want to become tools of the tools in the process. After we’ve chosen our tools, it’s time to interact, and to deliver customer satisfaction though a qualitative experience. Ultimately we’re reaching beyond creating mere attention and awareness.

Never Forget the Fundamentals

Have the fundamental business rules changed because of social media? Or has the environment simply changed by speeding up and becoming more connected? Customers are hyper-connected, but the hype of social media spinsters hasn’t changed the fundamentals of business. The digital revolution is exciting and filled with opportunity. Capitalizing on it requires you to trust your instincts, to question your consultants, and to take bold action to improve digital marketing returns.

Here’s an idea. Suggest  to your marketing team that Twittering is just aimless chitchat without organizational design, purpose, or expected outcomes set  from the start. The same can be said for all social tactics. Empower your team to take action on the declaration based on these fundamentals. Trust your instincts, and act on them.

As Seth Godin is now saying with his new, Poke the Box movement:

“From the age of 5 we’re sort of trained not to poke.  We’re sort of trained not to push the envelope.  Because we’ve discovered that if we do that we might get punished…we might get pushed back…and the answer is to reassure yourself.  The answer is to feed yourself a steady diet of reassuring, inspirational, insightful, work—that maybe, just maybe, helps you find the guts to do the work you know you need to do.”

More often than not, business folks I meet already have the answers, they just need to be reassured and inspired into taking action. I’m hopeful that my new book will help smart people find the guts to take action.

ReveNews

Tags: Instincts, Sell, Social, Want

I cannot wait for my favorite conference of the year, Affiliate Summit West, that is coming up in January! I am really excited for this year… like… really excited. Of all the shows you NEED to go to… this is it.

The reason that Affiliate summit is so powerful is the networking. It’s simple… networking is one of the major keys to success in this industry.

I’ve complained since the first affiliate summit… the parties always have crazy loud music, tons of drunk people (free alcohol seems to have that effect), and can easily turn into a pitch fest. Sure those are all good at times but as far as networking goes, it can make things fairly difficult.

Free Networking Event

One of the ideas that I had was to put together a time and location where any affiliate could come to a specified place just to chat about affiliate marketing, network, and hang out. There would be no speaker or any structure. You know… good ol’ “let’s chat about the industry” time. No overbearing loud music, no free alcohol, no strippers. Just good ol’ fashion chatting. Go figure.

I’m still trying to pin down a place / time for this so I’d love to hear some suggestions.

One idea I had was to rent out a large room. Another idea I had was to just meet outside somewhere that was publicly accessible. Not sure – need suggestions.

Let me know what you think and if you’d be willing to go or not!

© JonathanVolk.com – A Blog about Making Money Online, 2010.

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Tags: Affiliate, Meetup, Miss, Summit, Want, West, Won’t