Searching the Vlog Ad Model - FM's Chas Edwards Sorts it Out








Channel: News
Uploaded: March 10, 2007 at 2:53 am
Author: BeetTV

Length: 00:03:09
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Webmaster Video Comments: Here's my second interview with Chas Edwards, VP at Federated Media, the new company started by John Battelle that links advertisers with bloggers and community sites.Lots of vloggers are trying to figure out a viable ad model. Robert Scoble has been wondering about this topic this week and his musings have spawned scores of comments on his blog, including one from me.Chas says the ad model is still being sorted out and he's not sure about the post roll/pre-roll video insertion issue quite yet.What he does like is the "custom" ads being created for individual marketers by Rocketboom -- these are in the form of post roll ads. However, while these ad are effective for one site, Chas says that they are not necessarily "scalable" for use on other sites.Well, I think Rocketboom has it right: niche publishing can thrive with relevant advertisers. I agree with Blip.TV's Mike Hudack who told me back in June that this period is like the "golden age" of television, where advertising was secured by a sole show sponsor. These brands did very well as sponsors back in the day: Geritol, Alcoa, Lucky Strikes, etc. I wonder which will be the brands to succeed with using online video?????See this video on Beet.TV:http://... No Comment