SEO-PR Blog Outreach Strategies&Online Media Relations








Channel: People
Uploaded: July 2, 2008 at 4:22 pm
Author: seopr

Length: 00:03:30
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Webmaster Video Comments: Blog Outreach&Media Relations Services: a discussion of online PR strategies with Jamie O'Donnell of SEO-PR: ""I'm Jamie O'Donnell with SEO-PR, and I'm going to tell you alittle bit about what we've been doing in the blogosphere. Over the last year, we've had many clients and many prospects say, 'We know blogs are proliferating, we know they're taking up more mindshare, but what do we do about blogs in our search program, what do we do about them in our corporate public relations program?' And the answer is, blogs are very important, and they can have a lot of impact on either of those programs. We have a very sophisticated process of helping clients build successful blog programs. The first step in our process is working with the client to determine what are the target markets you're trying to reach? Are you trying to reach software programmers, or maybe electronics enthusiasts who are the first people in Best Buy trying to decide whether they're going to buy a new digital TV or a new digital camera, or are you maybe trying to reach manufacturers. Once we establish that, we use several applications to do research in order to determine, among the thousands and thousands of blogs that are out there writing about the products and services you offer, who are the most influential, who have the most traffic, and who have the most authoritative content such that they're worth targeting in your blog campaign? We then help clients craft an approach for building, sustaining, and growing an ongoing dialogue and relationship with the bloggers most appropriate to a long-term outreach campaign."" No Comment