Webmaster Videos

Can you really get Google Ads free?  Antonio explains how.  Find webmasters in your niche, selling what you are selling.  Tell them I'm running an adwords campaign in your niche, would you be willing to pay $50 for a banner on my site?"  If you get 10 that gives you $500 a month to spend on PPC. This enables you to pay for those best terms and get the traffic.

Google's AdWords and other pay-per-click networks allows advertisers to bid to improve their position in the SERPs. Your bid, combined with other factors like landing page quality will boost your ads to higher positions . PPC is a fast way to get traffic to a new site.

PPC Advantages

1. Focused traffic.
2. Faster than SEO and ranking in the search engine results pages.
3. No waiting to be indexed by search engines.
4. Traffic comes shortly after you start a PPC campaign.
5. Easy to test variations of ads.
6. Easy to start small, experiment and then increase budget.

PPC Advertising Drawbacks

1. Must win a quality click with just a few words.
2. Researching keywords in your niche is work.
3. If mismanaged, costs can kill your return on investment.

It is possible to spend thousands of dollars in PPC advertising without generating sales. There is much to consider before starting a new PPC advertising campaign.

What is your Goal?

Are you trying to attract subscribers to your newsletter, or are you actively trying to sell a product? How you structure your PPC ads will be dictated to a large extent by your goal. If you're building a mailing list, you'll probably want to offer a free, downloadable report or e-book, maybe even some free but useful software. If you're trying to sell a product, you may want to offer a free e-course in order to educate your prospects. Of course, you can also go right for the sale immediately if your product has enough instant appeal.

Remember the Purpose of those few Words

In most cases, like with AdWords, you have a title that consists of 25 characters maximum, followed by 2 lines of text that can contain no more than 35 characters each. Since you have so few words to work with, you'll have to make sure that each and every word augments the performance of your ad. You want your ad to catch the viewer's attention, spark interest and finally, turn the reader into an actual visitor to your website. That's a pretty tall order for only 15 - 20 words, so every word has to count in achieving the final goal. When composing your PPC ad, remember - its only job is to generate enough interest to get the click. Never try to sell directly in the PPC ad, that's a task best left for your sales page where you can use all the words you need to state your case!