Search Engine Keyword Advertising. Make money on Google, Yahoo, MSN&AOL








Channel: Howto
Uploaded: August 21, 2008 at 2:00 am
Author: leadpros

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Webmaster Video Comments: http://... of PPC (Pay Per Click) over SEO (Search Engine Optimization)An effective marketing and advertising technique is one which allows your websiteto be easily found on the search engines like Google, Yahoo,&MSN. There are 2 ways to get search enginetraffic One is called "Pay Per Click" or PPC and the other is called "Search Engine Optimization" or SEO.As the name suggests, PPC works on a model wherein aAdvertiser pays to Google, Yahoo,&MSN in order to get preference of display on the search page.The money is paid "per click" hence Pay Per Click. PPC is based on what Google, Yahoo,&MSN call the"Quality Score" or Quality Index" Successful PPC or Pay Per Click campaigns have a high Quality Score.Pay per click (PPC) advertising is the most preferred form of online advertising, used by businesshouses for the profitable marketing of their products and services. The simplicity of thismethod makes PPC more popular than other methods like search engine optimization (SEO) etc.Some of the widely-known benefits of PPC, Pay Per Click in Google, Yahoo,&MSN have beenbriefly discussed as follows:SEO, "Search Engine Optimization" focuses on increasing the traffic on websitethrough the search engine by only natural algorithm results. It involves proper coding, presentation,use of proper keywords in order to attain a higher rank in the search display page. It does notinvolve any advertising cost to be paid to the search engine.Pay Per Click has some inherent advantages over Search Engine Optimization, though the latter might soundmore legitimate. However, there are no clear cut first and second positions, the fact of the matter isthat for some organizations PPC might yield better outputs as compared to SEO. Some of the advantagesof PPC are enlisted below;Since the advertiser pays per click, PPC models offer flexibility of choice. One can go online anytime,select spending cap, keywords etc and pay by credit cards. This also gives control of the maximum money onewants to spend, thereby controlling your debits.1- Instant launch: PPC, 'Pay Per Click' campaign gives the advertiser an instant and immediate 'launching pad'.It is quick to implement and, compared to other forms of online advertising, faster to respond to.With regard to any change - in market demand, company situation, or budget - the campaign canbe changed accordingly.2- Measurable: The 'actual' benefits of PPC (Pay Per Click) advertising can beeasily measured and quantified, with the help of CTR (click through rates) and CPC (cost per click).One can get an idea of the number of visitors visiting one's site and the 'conversion' of the visits. This way 'cost perconversion' can be worked out and amendments, if any required, can be made for increased profitability.3- Changeable 'factors': The factors affecting PPC [Pay Per Click] advertising - keywords, ad text and landingpages - can be changed as and when required. Specific keywords, appealing text and relevantlanding pages can make a great impact on the visitors, thereby helping in 'maturing' transactions.Moreover, if the numbers of orders and enquiries received is too high, PPC can also be turned offor reduced quickly.4- Cost-effective: Considering the short-run benefits only, PPC advertising works out to be extremely'cost-effective', more so if the industry 'bid' prices are low in Google, Yahoo,&MSN. In such a case,it becomes easy for the advertiser to reach his 'break even' point and excel thereon.5- Potential for small business: Its aforesaid 'cost-effectiveness' makes PPC, Pay Per Click, a viable choice ofproprietors of small to medium businesses. The 'level playing field' that PPC offers for everyone,helps small enterprises to compete even with large multinational groups. In fact, a careful choice ofPPC parameters can bring a higher-ranking position for any entrepreneur - big or small.6- Small initial investment: There is absolutely no 'fees' charged by the search engines to place orrun any ad. One has to Pay for the users that Click on the ad. In order to make one's site accessibleto the users, one need to quote one's 'bid'.http://...
ryanator619 (November 27, 2008 at 9:43 am)
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