Keyword Research, Pt. 2: Expansion, with Christine Churchill








Channel: Howto
Uploaded: March 4, 2008 at 7:17 pm
Author: webmarketingtoday

Length: 00:08:33
Rating: 4.33
Views: 1161



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Webmaster Video Comments: In this video, paid search expert Christine Churchill continues her explanation of keyword research with the expansion phase. She explains how to use a Microsoft Excel spreadsheet with the concatenate command to expand your list of key phrases with plurals, misspellings, action words, and geographical terms. In addition, searches may use words indicating their position in the buying process -- compare, review, finance, etc. She also explains how keyword selection tools are used in this process.
lobo021 (May 24, 2008 at 4:39 pm)
This video is a great resource.

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